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Sellers Reports


Selecting The Right Real Estate Agent

Selecting the right real estate agent to help you buy or sell your home is essential to a smooth transaction. For the best possible experience, you should consider a professional's background, personality and responsiveness.

Here are some tips to help you choose and work with your real estate agent.

How to choose a real estate agent
  1. Consumers who do their homework can save thousands of dollars and experience a smooth transition. So don't waste time and resources – decide what's most important to you, and then find a professional who specializes in that area. A Cold agent can help you no matter what your needs are.

  2. Ask friends and family members for referrals. Someone you know and trust may have a Coldwell Banker agent in mind to help you meet your real estate goals.

  3. If you've already determined where you'd like to live, drive through neighborhoods in the area and survey them for real estate agent yard signs. Seeing the same name pop up on signs time after time may indicate that the agent is a specialist in the area. If you're thinking about selling, monitor the signs in your own neighborhood.

  4. Moving far away? Right here on, you can connect with a Coldwell Banker agent around the world who can offer great expertise and service. Consider services they offer, additional certifications, any specialties, and languages they speak. You'll find the right professional to meet your real estate needs no matter where your home search takes you.

  5. Pay attention to credentials. This will help you determine areas of expertise. You may be interested in these designations: ABR (Accredited Buyer Representative), CDPE (Certified Distressed Property Expert), LHMS (Certified Luxury Home Marketing Specialist), CRS (Certified Residential Specialist) and SRES (Seniors Real Estate Specialist). There are dozens of designations pursued for continuing education, so identify one or more that fit your needs.

What to ask in the interview
  1. If selling, ask the real estate agent how he or she would establish a listing price. Request a Comparative Market Analysis, also called a CMA, which shows the market value of similar homes in the area that are for sale or have recently sold.

  2. Ask the agent how he or she would market your property. Understand that some agents may prefer to first tour your home and then put together a customized marketing plan to present at a later meeting. But if he or she can't suggest a strategy when asked, you might consider interviewing other candidates.

  3. Ask the agent how often you should expect to hear from him or her. Know how and when you will communicate to avoid unrealistic expectations.

  4. Ask how long the agent has been licensed and how many buyers and sellers he or she has helped.

  5. Ask about designations. Interest in continuing education is a strong indicator of motivation and professionalism.

  6. Pay attention to the agent's listening skills. Does he or she cut you off before you've finished a sentence? There's nothing worse than looking at houses you have no interest in because the real estate agent has not listened carefully to your needs, or having your home on the market too long because it's priced incorrectly and the wrong buyers are being targeted.

  7. Ask the agent what his or her fee structure is. Does he or she require a percentage of the sales price or work for a flat fee? Will the agent be paid another way?

  8. If you are unsatisfied with a prospect's plans or personality, thank him or her for taking the time to meet with you and repeat the process with another real estate agent. It can be time-consuming, but it's worthwhile.

Once you've found the right real estate agent to represent you, hold up your end of the relationship. There are simple things you can do to help your real estate agent get you the best deal.

How to work with your real estate agent
  1. If you are selling, create an information sheet that lists your home's features and best qualities, especially those that others might overlook. Your agent may be able to use the information when marketing your home.

  2. When selling, talk to the real estate agent about cosmetic improvements. Your home may need fresh paint or new carpet.

  3. If selling, keep it clean. Eliminate cobwebs and dust. Keep the bathroom counters and mirrors wiped down. Vacuum and sweep daily.

  4. If buying, be clear about what you want. Make a list of your priorities numbered 1 through 10. You can always revise the list, but give your agent something concrete so that he or she can research available listings more efficiently.

Food for thought
  1. Hiring an agent will give you a strong advantage. Although many practitioners work part-time, Coldwell Banker Associates are full-time professionals who provide their complete attention and expertise.

  2. Your real estate agent is an authority you hire to help you make the right decisions, but you have the final word.

  3. Your residence is likely to be the biggest single investment you'll ever make. Buy and sell wisely.

  4. Office environment can say a lot about a businessperson. Is it clean and organized? Do the office hours make it easily accessible? Are staff members pleasant and helpful?

  5. Remember that home values fluctuate with the economy.


Selecting The Right Real Estate Agent

When it’s time to sell, you must be confident that every element of negotiating the best terms and the highest price has been set before your home is even listed. Start with the resources I’ve provided. There is no charge for this information. These will help get you started in terms of assessing your real estate situation and planning for a stress-free and successful sale. The real estate market in Puerto Penasco is volatile, especially lately, and it takes an experienced professional to move your house quickly, professionally, and profitably. When you’ve decided to sell, I will be your advocate, your guide, and your fierce negotiator. I will work hard to make yours a great sale.

Listed below is my marketing plan...

Tropical Cocktails

Marketing Plan

Selecting The Right Real Estate Agent

Thank you again for contacting me at Rocky Point Real Estate By the Sea. I look forward to working for you. Below is a bit more about Rocky Point Real Estate By the Sea and me. I would like to introduce Rocky Point Real Estate By the Sea and myself, broker/owner plus sales agent of the franchise. What are the benefits of Rocky Point Real Estate By the Sea.

Rocky Point Real By the Sea Mission and Vision

Mission Statement

Rocky Point Real Estate By the Sea a real estate brokerage company providing the highest quality service to Buyers, Sellers and colleagues while providing Team admiration with the following values: Integrity, Passion, Competency, Customer Service, and Innovation.

Vision Statement

The Vision of Rocky Point Real Estate  By the Sea is to be the most prosperous real estate brokerage and to incorporate our values of Integrity, Passion, Competency, Customer Service and Innovation.  We will strive by evaluating our Vision statement and timeline quarterly to ensure we are reaching our goals. 

In today's competitive real estate market, timing is everything.  Many properties will not be sold until they are advertised aggressively.  Let me introduce you to the benefits of Rocky Point Real Estate By the Sea and our advertising World-Wide websites;




  4.  www.rockypointrealestatebythesea

We also promote our listings through the most popular social media; Facebook, LinkedIn, Twitter and YouTube along with the search engines as shown in the diagram below;


A Bit About Me

Susie Flinn, licensed sales agent in the State of Sonora Mexico, member of AMPI and have been working as a real estate sales agent for over 10 years and just recently worked as a broker for Coldwell Banker By the Sea franchise in Rocky Point.   Now have the Rocky Point Real Estate By the Sea.  Prior to selling real estate in Mexico, I am a retired registered nurse of 40 years, started my nursing career as a CNA and worked myself to the top being an administrator of a hospital in California.  My goal is success.   I have been visiting Rocky Point since 1970 and enjoy seeing the growth of our small town offering more and more tourism daily. 

Communication is very important to me.  I communicate with the seller’s twice a month or more frequently when the property is shown.  You’ll also receive newsletters bi-monthly educating you more on current sales and activities in Rocky Point.  Signage and visibility are very important.  If of course approved by you for sale signs will be placed on your property. 

When choosing an agent to represent you for sale of your property in Mexico or for marketing your property to sell, be sure to ask if they are a member of AMPI (The Association for Realtors in Mexico).  And FYI, Sonora, Mexico real estate agents are required to be licensed by attending Mexico real estate classes. This is all to protect YOU, the client, giving you peace of mind that  you are working with a professional that adheres to a code of ethics, rules and regulations and looking out for your best interest.  I am a full time agent and resident of Rocky Point.  I just love our Paradise.


Thank you for the opportunity to share my recommendation and educate you further about me and Rocky Point Real Estate By the Sea.

I again look forward to the opportunity to work for you.

Susie Flinn, Owner 

Licensed Real Estate Agent

Local 638-388-8999

U.S. 602-425-5133

Cell 044-638-380-5876

Fax 602-296-0255

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